Looking back at the sales data of heavy trucks of previous years, the growth rate of Jiefang has been astonishing. In 2016, 148,000 heavy truck sales won the title of China's heavy truck sales. In 2017, the liberation progressed again. On the basis of the heavy truck sales champion, it won the middle and heavy truck sales champion. It sold 291,000 vehicles throughout the year, including 265,000 medium and heavy trucks, with a market share of 19.7%. It is a heavy truck in the domestic commercial vehicle market. In the field, the sales volume was the largest in the year. At the same time, Jiefang achieved 53.8%, 152%, and 9.8% growth in the fields of tractors, dump trucks, and trucks in 2017. It can be called the deserved king of heavy trucks.
In 2018, the sales volume of Jiefang ’s heavy trucks was 261,300, a cumulative increase of 9%, and the heavy trucks were almost doubled in 2016.
In 2019, in the face of a complex and volatile market environment, the sales of medium and heavy trucks exceeded 277,000 in the first 11 months alone, creating the industry's number one heavy truck for three consecutive years, the industry's number one heavy truck for four consecutive years, and the liberation of trucks for two consecutive years It became a brilliant legend with the highest sales of a single brand in the world. And in the advantageous market, it has achieved the first sales volume of tractors, the first sales volume of trucks, one more dump truck, and the first growth rate of light vehicles. From distrust to hot sales, liberate truck's new growth in Loudi
The liberation of today's achievements is inseparable from the hard work of the marketing system and partners. Ouyang Minhui feels deeply about this. His Loudi Wanshanhang Automobile Sales Co., Ltd. just became the first-tier dealer of FAW liberated in Loudi this year. In 2019, the sales volume of their one store alone reached more than 300 units, the highest in previous years. Only 170-180 units, the rapid development history of liberation is also the history of their company's hard work.
Loudi Wanshanhang Automobile Sales Co., Ltd.
"Jiefang Truck earns money machine", behind the increase in sales is the user's recognition of Jiefang products. When Ouyang Minhui first did Jiefang Second Network in 2012, the brand recognition of Jiefang in Loudi was not high. Users who have not used Jiefang trucks still have some doubts about Jiefang brand. "For example, in terms of power, we in the south Most users agree with another brand of engine. Since Xichai Engine has just come into contact, many users will hear a question mark when they hear that they are worried about the quality of Xichai. ”Minyang Ouyang continued:“ To be honest, in the early days we The promotion is quite difficult. Thank you very much for the support of our users who used Jiefang at that time. They have always encouraged me to move forward. As time goes by, everyone ’s evaluation of Jiefang and Xichai engines after buying a car is also a step away. Step up. "
Xichai Aowei 13 liter engine
According to Ouyang Minhui, the word-of-mouth of liberation is very good in Loudi, and the market share is constantly increasing. Users generally report that the fuel economy of Jiefang trucks is good, the fuel-saving effect is obvious, and the comfort of the vehicles is good, especially the vehicle value The rate is high. In the forthcoming National Sixth era, Jiefang took the lead in releasing the entire National Six products. While responding to the blue sky plan, the Jiefang will continue to take advantage of the "money-making machine". Pinguo Six Machine saves 1.2 liters, and the urea consumption per 100 kilometers saves 0.5 kg compared to competing products, saving users more than 10,000 yuan per year. These data are the results of actual measurements. Supporting the fuel-saving of Jiefang Trucks is their own combustion technology and domestic unique asymmetric booster ventilation technology. Witness the glory of J6 all the way, full of confidence in the future of Jiefang Truck
Jiefang J6 is the main sales model of FAW Jiefang. On July 15, 2019, the 1 millionth J6 off-line ceremony was held in the Jiefang plant, and J6 became the only legend in the industry with a single sales volume exceeding 1 million. As a product developed and developed by Jiefang, it has played a very important role in the construction of Jiefang's independent system and the cultivation of outstanding talents. Designers started from the J6 project in 2000. For nearly 20 years, they have continuously injected new vitality into the J6, and have introduced a variety of different versions of vehicles to market segments in a market-oriented manner. In the 7 years since the sales of Jiefang Truck, Ouyang Minhui looked at Jiefang J6 Pilot Edition and Quality and Benefit Edition. The South, North, Four Seasons, and other models targeted for the vehicle environment in different regions were listed. Now Pilot Edition 2.0, Quality and Benefit Edition Iterative versions such as 2.0 have been introduced to the market one after another. Diversified products have provided strong support for their sales, liberating the state of producing almost what users need, and fully addressing pain points.
2020 J6P Heavy Truck
Jiefang owns a variety of subdivision models such as pilot version and quality benefit version
FAW Jiefang 2020 Business Annual Conference, liberated a total of 49 exhibition cars, 8 engines, 4 gearboxes, 3 axles, standing proudly in the square of Nanchang Greenland International Expo Center, walking through them, Ouyang Minhui not only Be impressed by its powerful and domineering charm, and be amazed by the superior quality brought by its cutting-edge technology. Facing the marketing target of 300,000 medium-heavy trucks in 2020, although Ouyang Minhui is also under pressure, looking at the rich products and scientific and reasonable marketing strategies, coupled with the better macro environment in 2020, the implementation of some policies and regulations can drive Demand for medium and heavy trucks, he is full of confidence in 2020.
Photo / text: Chen Jiefeng