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Xinxiang Story: Taihang Vermicelli Enters Korea

Information source: MCwXqsmNx

Ma Bingyu Duan Yongqiang

Handmade sweet potato noodle skill display scene

"I am from Korea Distribution Co., Ltd. We are the largest importer of Chinese food in South Korea. I hope to sell Septemberday food to every corner of Korea." December 22, Peizhai Village, Zhangcun Township, Huixian City The 4th Taihang Sweet Potato Vermicelli Cultural Festival in Xinxiang City was held as scheduled. At the opening ceremony, the speech of South Korean merchant Yin Jinjie caught the attention of reporters.

The South Korean merchant Yin Jinjie mentioned that Henan Yuetian Food Co., Ltd. is a local company that has emerged from the Taihang Sweet Potato Noodle Culture Festival. Wang Xiaoyi, chairman of Henan Jiuyuetian Food Co., Ltd., said that without the support of Pei Zhailiang, the secretary of the party branch of Peizhai Village, and without the stage of the Noodle Festival, there would be no company like September.

"This year's sales are more than 250 million yuan, and next year will not be less than 500 million yuan!" Said Zhang Bo, head of sales of Henan Jiutian Food Co., Ltd. "We now have 5 factories, and our own brands are mainly hot and sour powder, sea food More than 30 varieties such as home, self-heating hot pot, beef noodles, and processed products, daily shipments are 100,000 cases. Except for brands such as Master Kong and Tongyi, our quantity is relatively large nationwide. "

Cooked handmade sweet potato noodles

In 2016, Pei Chunliang decided to hold the Xinxiang Taihang Sweet Potato Vermicelli Cultural Festival to solve the difficulty of selling sweet potatoes and vermicelli noodles grown by local people. When the first Taihang Sweet Potato Vermicelli Cultural Festival was held, Wang Xiaoyi was just the person in charge of the Shangpin Planting Cooperative in Huixian City. His goal was to sell more Vermicelli through the Vermicelli Cultural Festival. Now. "

In 2017, with the support of Pei Chunliang, Wang Xiaoyi decided to further process sweet potato noodles into hot and sour noodles, so he established Henan Jiuyuetian Food Co., Ltd., and appeared at the second Taihang Sweet Potato Noodle Culture Festival.

Henan Jiuyuetian Food Co., Ltd. had sales of more than 10 million yuan in 2017 and more than 80 million yuan in 2018. It went nationally through the Taihang Sweet Potato Vermicelli Cultural Festival.

"The noodles made from Taihang Mountain sweet potato noodles have laid the foundation for Taihang Mountain Noodles to form an industry and go national." Pei Chunliang said, "To form an industry for Taihang Sweet Potatoes, it must be led by leading companies. September Sky is the most important grabber. . "

Today, Henan Jiuyuetian Food Co., Ltd. processes 178 brands, including Sichuan Xiaolongkan, Mr. Li beef noodles, Henan Huaying Group and other well-known national brands.

"Today, a cooperation agreement was signed with Korean merchants. Next year, we will supply 7000 tons of Taihang noodles with sales of nearly 100 million." Wang Xiaoyi said, "The busiest thing now is to discuss cooperation with customers every day."

Wang Xiaoyi calculated for the reporter: The amount of sweet potato flour used in September is 30 tons a day, which means that if more than 20,000 acres of arable land in Zhangcun Township are planted into sweet potatoes, it will only be enough for one month for enterprises.

Today, the Taihang Sweet Potato Vermicelli Festival has become an important promoter of precision poverty alleviation, and Henan Jiuyuetian Food Co., Ltd. has also become the strongest poverty-stricken enterprise in Zhangcun Township.

Wang Xiaoyi told reporters that the company's hot and sour noodles, sea food, and other products need a lot of online e-commerce sales. There are about 5,000 online stores to meet the needs. According to the consultation with Zhangcun Township Government and Peizhai Village, Zhangcun Township More than 400 poor households will set up online shops with the help of the company. The shops will be operated by the company. The poor households will subsidize 100 yuan per month for building a family and will be handed over to the poor households after 3 years. The site and office facilities are provided by Peizhai Village for free.

"Each poor household's monthly e-commerce income can reach a maximum of 500 yuan and 6,000 yuan a year. This is also the direct support of the Taihang Sweet Potato Vermicelli Cultural Festival to fight poverty." Wang Xiaoyi said.

Zhang Guoli, secretary of the Party Committee of Zhangcun Township, said in an interview with reporters: "The newly held Central Rural Work Conference clearly stated that to develop the rich rural industry, Zhangcun Township should brand the Taihang Sweet Potato Vermicelli Cultural Festival brand and allow more enterprises to participate. Come to the sweet potato industry, so that the sweet potato industry can truly become a booster for rural rejuvenation and poverty alleviation. "


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