How does a small restaurant do WeChat marketing?
General Ye Ting said: The door for people to enter and exit is locked, and the hole for dogs is open, a voice shouted, "Come out, give you freedom!"
And I want to say: The pit for you to jump into is open, and the road for you to climb is steep! A voice growled, "Don't make food!"
Catering is the first choice for most men to start a business. The so-called men start a restaurant and women start selling clothing. This is the perception of most entrepreneurs today.
But is entrepreneurship really what everyone thinks? No, there are so many pits in catering. It seems that the threshold is very low, so we can hire chefs and waiters to do it, and anyone can do it. In fact, it is very complicated, and various processes and management are extremely difficult to control.
Interlacing like a mountain, many people do n’t understand the catering industry at all, and plunge into it, the final result can be imagined. When you go shopping, do you notice that there is a high probability that the "restaurant transfer" notice will be posted at the door of the restaurant. Within a few days, you will find that you have changed to a new store. What's more surprising is that the newly opened store is still a restaurant. Closed and opened, opened and closed, this is the general trend of the restaurant.
Let's first take a look at the data of the Meituan Research Institute and the situation of China's catering industry.